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Insightful articles on industry trends, technology updates, and our company news and updates.
What Tamil Cinema and YouTube Teach Us About UX Pacing
If you have grown up watching Tamil cinema, you already understand pacing better than most UX textbooks teach it. Every mass entry, every interval block, every “second half” twist is a lesson in how to control attention over time. As a designer, once I started paying attention to why these moments work, I realized the […]
5 Core Principles of UI Design
1. Clarity Users should instantly understand what they see and what actions they can take. Analyze existing designs, compare different approaches, and create interfaces that are clear, intuitive, and easy to navigate. A good design removes confusion and guides users naturally. 2. Flexibility A great design should work seamlessly across all devices, including mobile phones, […]
The Airplane Door Principle: What Aviation Safety Teaches Us About UX
Have you ever noticed how hard it is to open an airplane door mid-flight? Not because someone locked it with a key, but because of how the door itself is designed. This one small detail is actually one of the smartest examples of UX (User Experience) design you’ll ever come across — and it has […]
Usability & Accessibility
Usability and Accessibility are essential aspects of UI/UX design that ensure a product is easy to use and accessible to everyone. Usability Usability focuses on creating interfaces that are simple, intuitive, and efficient. Users should be able to complete their tasks quickly, understand how the interface works, and recover easily from mistakes without frustration. Accessibility […]
What VJ Siddhu’s Mottai Maadi Party Taught Me About UX Design
Most celebrity interview apps and platforms feel the same. A hero sits across a host. Lights, camera, set design. The host asks about their next movie. The hero gives a polished answer. Then it ends. You watched it. But you felt nothing. Now compare that to Mottai Maadi Party. Same hero. No studio. No formal […]
4 Foundational UI Design Principle (C.R.A.P)
C.R.A.P is a popular design principle framework that helps designers create clean, organized, and visually effective interfaces. C – Contrast Contrast helps important elements stand out from others. By using different colors, sizes, shapes, or typography, designers can guide users’ attention to key content and actions. R – Repetition Repetition creates consistency throughout a design. […]
How to Choose a Color Palette That Reflects Brand Identity
Every designer hits this wall at some point. You open Figma, create a new frame, and then just stare at it wondering what color the app should even be. Should it be blue because everyone trusts blue? Should it be bold and loud to stand out? Should it match the logo exactly, or is that […]
Parallax Scroll Animation in Figma
Parallax Scroll Animation is a technique where different elements move at different speeds while scrolling, creating a sense of depth and a more engaging user experience. In Figma, you can create parallax effects using: Smart Animate Interactive Components Scroll Behaviors Layer Positioning Prototype Animations This technique can be used to animate: Images Text Cards Backgrounds […]
UI Login Animation
How I Made a Simple but Beautiful Login Screen Animation in Figma I was working on a login screen recently. Nothing too fancy — just a clean, simple screen with a logo in the center. But I wanted that logo to feel alive. So I added a blinking animation around it using Figma’s prototyping tools. […]
Understanding UX Design
Understanding UX Design with a Simple House Example When we learn UX design, one of the easiest ways to understand the process is by comparing it to building a house. Just like constructing a house step-by-step, UX design also follows a clear flow. Let’s break it down in a simple way. 1. Strategy – Understanding […]
